Fleet Wrap Rebranding Belgium — Artem Van Roey Full Fleet in 3M Gloss Hot Rod Red
When a company acquires another business, the vehicles that come with it rarely match the new brand. That’s exactly the situation Artem Van Roey faced — a fleet of green vans that needed to become part of their red corporate identity. This fleet wrap rebranding Belgium project is one of the most complete transformations we’ve carried out at our Turnhout studio.
From Green to Red — A Full Fleet Rebrand
Artem Van Roey — the Belgian construction company known for their motto “Bouwen met Mensen” (Building with People) — had taken over a firm whose entire vehicle fleet came in the wrong color. Every van was green. The new brand required red — specifically, a bold, unmistakable red that would represent Artem’s identity consistently across every vehicle in the fleet.
We wrapped the complete fleet in 3M Gloss Hot Rod Red — a rich, deep red with a high-gloss finish that photographs well, ages well, and commands attention on the road. Every van received the same treatment: full color change wrap plus the Artem branding, contact details, and “Bouwen met Mensen” identity applied consistently across the entire fleet.
Why Consistent Fleet Branding Matters
A construction company’s vehicles are on the road every day — at job sites, on motorways, parked in front of clients’ buildings. Each vehicle is a moving advertisement for the brand. When the fleet looks unified and professional, it reinforces trust. When it’s inconsistent — some vehicles branded, some not, or colors that don’t match — it undermines the company’s image.
For Artem Van Roey, the fleet wrap rebranding Belgium project wasn’t just cosmetic. It was about sending a clear message after the acquisition: this is one team, one brand, one identity. Every van on the road now tells the same story. The result was a completely unified fleet that made an immediate visual impact.
3M Gloss Hot Rod Red — The Right Color for the Job
Choosing the right red mattered. There are dozens of red vinyls on the market, and they’re not all equal. 3M Gloss Hot Rod Red has the depth and saturation to match Artem’s corporate color requirements while holding up to the demands of a working fleet — daily use, weather exposure, cleaning cycles.
Gloss finishes on fleet vehicles also make branding graphics and lettering stand out more sharply than matte alternatives. For a company that relies on its vehicles to communicate professionalism, gloss was the right call.
Fleet Wrapping at Our Turnhout Studio
The entire Artem fleet was wrapped at our Turnhout studio in Belgium. Multi-vehicle fleet projects like this require careful scheduling — getting the right number of vehicles in and out efficiently, maintaining consistency across every installation, and delivering each van ready for the road on time.
Our team in Turnhout has handled fleet wrap rebranding Belgium projects for companies across Belgium and beyond. Whether it’s two vans or twenty, the process is the same: consistent color, consistent branding, consistent quality.
Ready to Rebrand Your Fleet?
If your company has vehicles that don’t match your current brand — whether from a rebrand, an acquisition, or simply an outdated look — we can help. Fleet wrap rebranding in Belgium is one of our specialties, and our Turnhout team is ready to transform your vehicles just like we did for Artem Van Roey.
Request a quote for your fleet wrap →
Discover Related Projects
This fleet marketing wrap was completed at our Turnhout studio. Explore our full range of fleet marketing services or discover similar projects: Tomorrowland BMW iX7, Cartamundi signage wrap.
