Intuit TurboTax Commercial Fleetwrap

On-Site Fleet Marketing – 20 Vehicles – Los Angeles

Project Overview

Fleet marketing on location always sounds straightforward. In reality, it requires planning, structure and the ability to adapt when circumstances change.

For this project, we were commissioned to execute a full on-site fleet branding installation in Los Angeles. The objective was clear: wrap and brand 20 rental fleet vehicles within four days, working directly inside a large vehicle storage hangar. No shop conditions, no controlled lighting, no climate regulation. Just real-world working conditions and a fixed deadline.

The vehicles needed to leave fully consistent, professionally finished, and ready for operation. Timing was non-negotiable.

Scope of Work

This was not simply a matter of applying graphics. The project included:

• Pre-production and material preparation

• Pre-cut and organized graphics per individual vehicle

• Full on-site installation

• Daily workflow management

• Final inspection and documentation

• Professional lineup photo shoot of all 20 vehicles

Everything had to run smoothly from start to finish, despite working outside our controlled shop environment.

The Challenge

On-site fleet marketing introduces variables that do not exist in a workshop.

The installation took place inside a busy rental vehicle hangar. While the space was large, it was far from ideal. Lighting was inconsistent. Vehicles were constantly being moved. Environmental control was limited. And because it was a semi-open hangar, birds occasionally entered the space, requiring additional cleaning before installation.

In addition to the physical conditions, there was a strict Friday deadline. All 20 vehicles had to be completed and ready for use by the end of day four.

Midway through the project, another challenge appeared. A portion of the graphics had been printed incorrectly. Two passenger-side layouts did not match specifications. Without correction, the fleet would lack visual consistency. A reprint was required immediately, and the corrected materials had to be shipped to the site via courier. Initially, the delivery was even delayed at reception before finally being released and brought to us by the UPS driver.

Situations like this are exactly where preparation and experience matter most.

The Approach

To execute a project like this efficiently, structure is everything.

All graphics were pre-cut and sorted per vehicle before the first day began. That eliminated unnecessary handling and guesswork on location. Each morning started early, allowing time to organize vehicles, set up power, position materials and optimize workflow before the team arrived.

Mobile installation requires its own rhythm. Cables, lighting, positioning and quality checks all need to be handled with precision. Every vehicle was inspected before and after installation to ensure consistency across the fleet.

When the reprint issue surfaced, rapid coordination ensured the corrected graphics arrived the same day. Production never fully stopped. Adjustments were made without compromising the deadline.

The Result

After four intense days of work, the project was completed exactly on schedule.

All 20 vehicles were fully wrapped and aligned in a final lineup for documentation. Despite unpredictable conditions, environmental challenges and last-minute corrections, the fleet left professionally branded and visually consistent.

This project demonstrates what professional on-site fleet marketing truly involves. It is not just about applying vinyl. It is about logistics, planning, discipline and the ability to adapt when the unexpected happens.

For large fleet operators, that difference matters.