Why Fleet Marketing is so Essential

Why is fleet marketing essential in 2021?

Fleet marketing is essential for every business in 2021 because it is by far the most cost-effective form of advertising on the market.

What is fleet marketing?

Fleet marketing is finding new clients by wrapping your business vehicles with advertising.

Every vehicle you have can be used for fleet marketing. Cars, trucks, vans, and more. They all can be wrapped in exclusively designed vinyl prints. With your business information, with your business style. And with a special message, you want to communicate.

A wrapped vehicle becomes a mobile advertising tool to connect everywhere with potential clients for your business.

Why is fleet marketing the most cost-effective form of advertising?

Fleet marketing is by far the most cost-effective form of advertising because it by far has the lowest cost per 1000 impressions.

A single-vehicle can potentially generate up to 70,000 impressions per day. That is millions of impressions each year!

Research by 3M finds vehicle branding gives more impressions per dollar than other mediums.

Television averages one of the highest costs of any advertising medium, at $23.70 per 1000 views.

Meanwhile, a vehicle wrap costs only around $0.35 per 1000 impressions. This makes vehicle advertising stand out as the by far most cost-effective advertising tool available on the market.

What makes 2wrap´s service the most profitable for your fleet marketing?

Since 2010 at 2wrap we specialize in fleet marketing.

Our focus is always on the ROI of the fleet marketing. We design the wraps strategically and stylishly in collaboration with our client. And we put the client’s ROI first.

This means we focus on your ROI before our own profit margin. We rather sell a small wrap that costs $1000 and provides you with maximum ROI than sell you a big wrap of $3000 but generates a lower ROI for you.

To do so, we focus on what is most important.

Important with a vehicle wrap are several factors.

It must be easy to comprehend. The vehicle is often in motion, so we prefer to make the messaging short and images few to ensure viewers can see them clearly even from a distance.

We also make sure there is a clear focus point. So the viewers know what is important.

It’s always good to keep the design to the most critical details. Such as the brand name, CTA, tag line, and contact information.

Additionally, we make sure the images, color scheme, and patterns used are perfectly in line with the business mission. So that viewers can recognize business easily in public.

Installation happens by our highly skilled craftsmen using our special installment procedure for a seamless fit. The 2wrap team works day and night with a lot of passion to deliver excellent results.

2wrap wants to provide your company with very profitable fleet marketing. To start, we offer a free quote. Click here.

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